Seven percent of products found in grocery stores contain fraudulent ingredients as well as counterfeiting experiencing an increase in certain products such as honey, olive oil, fish, coffee and vinegar. Brand protection solutions currently available include RFID, IoT monitoring solutions, item level serialization, as well as overt and covert codes. Included in these solutions we can offer HAACP food grade visible and invisible ink as well as laser engraving directly onto fresh produce. Consumers today are more aware than ever about where their food has come from and how it’s being handled right across the supply chain, we are seeing a movement towards consumers being able to scan the code on the items and authenticate products, creating consumer confidence in the products and brand or helping the consumer to connect with the journey of their food from “farm to fork” through a kiosk at a retail outlet.
Smart packaging technologies such as RFID are on the rise, used on food cartons, beverage bottles and other containers, although RFID has been around for decades, it has quickly gained traction in recent years due to improved read rates, new industry standards, lower system costs, and greater solution reliability. In fact, IDTechEx predict that the RFID market will reach $18.68 billion by 2026. That growth is across all industries, including food and beverage manufacturing and processing. RFID packaging technology is designed to increase the security of food products and facilitate traceability.
The Internet of Things (IoT) is poised to have a major impact on the food supply chain – all the way from the farm to the individual buying food from a retail outlet. Farm to Fork IoT is the way one can link the information about produce from before it is even planted and up until it is about to be used or consumed by the end consumer. Basically, this will mean that the environment and conditions at the time of planting are recorded and placed in a database and all the information about the farm or location is added to the database through the growing life of the produce. So, on the day of planting, what was the conditions of the soil, the temperatures, the water content in the soil, etc. At the time of harvesting, the combination of the IoT as well as the history of the specific growth is used to start the visible or batch traceability of the product.